Project: SANAD TAF Micro-Entrepreneur Mentoring Programme (Jordan)
Location: Jordan
Client: SANAD Technical Assistance Facility (TAF), funded by the Austrian Ministry of Finance via OeEB
Years: 2018
Country: Jordan
Description
The SANAD TAF Micro-Entrepreneur Mentoring Programme supported Syrian refugee entrepreneurs in Jordan through a high-touch, human-centred mentoring model. Delivered in partnership with The Human Edge, the programme paired experienced Jordanian professionals with refugee mentees to build confidence, reduce social isolation and help grow viable micro-businesses. This 6-month pilot served both as a support mechanism and a step toward local mentoring capacity.
Objectives
- Enable Syrian refugee micro-entrepreneurs to grow or launch sustainable businesses
- Foster social inclusion and personal resilience through trust-based relationships
- Equip a local cohort of trained mentors to support underserved entrepreneurs
- Build confidence, leadership and business clarity in fragile, uncertain contexts
Approach
The programme was built on strong relationship design and local relevance. Key components included:
- A structured recruitment and pairing process based on mentor and mentee interviews
- A 3-day kickstart workshop to train and match 13 mentors and 13 refugee entrepreneurs
- Ongoing monthly check-ins, peer mentor calls and continuous support
- A closing reflection and graduation event to celebrate progress and explore next steps
- 676 volunteer mentoring hours, averaging 52 hours per mentor over the programme
Impact
Entrepreneur Outcomes
- 100% reported increased confidence, stronger decision-making and better relationships
- 72% said mentoring significantly impacted their business activity
- 92% saw growth in customer base or potential clients
- 100% of entrepreneurs running businesses reported increased revenue
- By programme end, 10 of 13 participants were running micro-businesses
- The Matbakh Al Cham catering kitchen was launched by two mentees with external support
Mentor Outcomes
- 100% found the programme beneficial
- 69% went on to mentor others after the programme
- Reported growth in empathy, leadership and human connection
- The experience created a ripple effect of mentorship in the local ecosystem
Community & Ecosystem Impact
- 100% of mentees reported expanded networks in Jordan
- The programme fostered friendships, peer support and local connection through WhatsApp groups and informal collaborations
- While job creation wasn’t a focus, outcomes showed strong indicators for future economic contribution
Key Takeaways
- Mentoring builds inclusion: In fragile settings, relational mentoring creates dignity, trust and hope, not just business progress.
- Small-scale, high-impact: A cohort of just 13 pairs created powerful outcomes and seeded community resilience.
- Refugees need more than advice: A human-centred approach—focused on emotional safety, confidence and practical guidance—is critical for meaningful inclusion.